We are on a mission to make cooking more joyful.
黑料福利网 is the all-in-one app for recipe saving, meal planning, grocery shopping, and cooking.
It鈥檚 food, your way.
Loved by thousands. Recognized by the best.
Featured App of the Week
Best Everyday Essentials
Webby Awards Nominee 2021
Users鈥� Choice Award Nominee
- With a 4.8-star rating on the App Store and a 4.6-star rating on Google Play, we鈥檙e making everyday cooking easier and more fun.
- Apple named us App of the Week, and Google Play called us a Best Everyday Essential.
- 黑料福利网 was also recognized at CES 2024 for our achievements in AI innovation. We earned a .
- Want to see more about what others are saying? Read more about us in the press.
The future of cooking? It starts here.
2025 鈥� Recipes, straight from your TV screen
2025 started on a high note. At CES 2025, Samsung unveiled AI-powered TVs that recognize food on-screen and pull up the recipe in 黑料福利网. No more guessing and Googling!
Big things are coming鈥� Stay tuned! 馃殌
In the news: (January 2025, TechCrunch)
2024 鈥� A big year for AI
2024 was a big year for AI in 黑料福利网. Meal planning got smarter. Recommendations became more personal. And with our Samsung Health integration, healthy living became even more effortless.
We also launched 黑料福利网+ (our premium subscription) at IFA 2024 in Berlin.
We鈥檙e proud of everything we accomplished alongside the amazing creators in our Creator Fund. While the fund wrapped up in 2024, our commitment to collaborating with and celebrating talented food creators continues through ongoing influencer partnerships.
In October, our team touched down in Athens鈥攁 city that knows a thing or two about bold ideas (and great food). Between exploring the Acropolis, sharing delicious Greek meals, and meeting new teammates, we imagined what鈥檚 next for 黑料福利网!
In the news: (August 2024, The Verge)
2023 鈥� 黑料福利网 officially launches
We introduced 黑料福利网 to food bloggers at the Tastemaker Conference in March. And showed them how 黑料福利网 could help grow their audience鈥攁nd revenue.
We also launched the Creator Academy, a hub for up-and-coming food creators to learn, connect, and level up their presence on 黑料福利网.
August was another major milestone: Whisk officially became 黑料福利网, with the new brand unveiled at IFA in Berlin.
Wondering what made Whisk so excited about becoming 黑料福利网? Hear it straight from the mouth of our CEO, Nick Holzher! 馃憠 View our video on .
This year brought powerful new features. Ingredient swaps for more flexibility. Smart recipe search to cook with what you already have. And a revamped Meal Planner with a detailed daily view. The result? More engagement. More meals planned. And an even better way to cook.
We partnered with Samsung Health to bring expert-backed nutrition, wellness, and exercise insights鈥攑ersonalized to your BIA results鈥攕traight to your Galaxy Watch. Smarter choices, right on your wrist.
In October, our team met in Belgrade鈥攁 city full of energy, history, and amazing food. We reflected on our journey, and planned for what鈥檚 next.
2022 鈥� New creators, new features, 500K+ users
2022 was all about growth鈥攎ore creators, more users, and more ways to cook smarter.
The Whisk Creator Fund took off, giving food creators a place to host, share, and monetize their content. What started with just 10 creators in April grew to 130+ by December鈥攁 big step in embracing the creator economy.
While the TikTok Jump wrapped up, our work with social media creators kept going strong. In August, we exceeded over 500,000 monthly active users for the first time.
Behind the scenes, our team rolled out game-changing updates:
馃嵆 Guided Cooking launched in the app, making step-by-step cooking even smoother.
馃敟 SmartThings integration allowed users to control their ovens directly from Whisk.
馃摻锔� Video recipes on web made following along easier than ever.
馃 Ingredient pages let users explore nutrition details, substitutes, and recipes for any ingredient鈥攁ll in one place.
To top it off, the team gathered in Seoul for our annual strategy workshop, strengthening connections, sharing ideas, and meeting with Samsung HQ to showcase what鈥檚 next. A big year!
2021 鈥� Whisk becomes a community
In 2021, Whisk became more than just a recipe book. It was all about connection鈥攂etween people, platforms, and great food. Whisk went global, launched Meal Planning, and introduced a new recipe builder. Apple even featured us as an App of the Day in over 160 countries!
One of our biggest milestones? Our partnership with TikTok, making it easier than ever for users to save and cook the recipes they discover on their For You Page. Launched in November, this opened up a whole new way to bring food inspiration to life.
But we didn鈥檛 stop there. 2021 was the year Whisk became more than just a recipe tool鈥攊t became a community. We introduced , user profiles, a fresh feed, likes, and reviews.
To wrap up the year, the team came together for a mini-retreat in Cyprus!
2020 鈥� Whisk begins to grow
2020 was the year Whisk stopped being just a tool. Cooking became more social!
We also expanded Whisk beyond mobile, launching on Samsung SmartThings and the Family Hub鈥檚 Smart Fridge.
Momentum grew. Top tech journalists covered Whisk, highlighting its impact on how people cook.
We also earned a 4.8 rating on both the App Store and Google Play, landed a spot in Google Play鈥檚 Best of 2020 Everyday Essentials, received multiple App Store mentions, and even scored a 2021 Webby Award nomination.
2019 鈥� Samsung acquires Whisk
Big news: Whisk officially became part of Samsung and Samsung NEXT鈥檚 product team!
Together, we set out to create seamless, smart food experiences by leveraging Samsung鈥檚 scale and innovation.
Our team quickly grew to 100+ members across the world. And just nine months later, Whisk powered Samsung鈥檚 new food experience at 鈥攁 huge step toward reimagining how people cook, eat, and connect with food.
In the news:
- (March 2019, The Spoon)
- (December 2019, The Verge)
2018 – Whisk powers major recipe platforms
Whisk鈥檚 technology started powering recipes behind the scenes for some of the biggest food publishers and grocery retailers. By 2019, we helped deliver 0.5 billion monthly recipe impressions, making it easier for people to find, save, and shop for recipes across the web.
Samsung became a major partner, and we expanded deeper into grocery鈥攚orking with 45 major retailers, including Scripps, Kroger, and Harris Teeter.
We also launched game-changing features:
馃ウ Nutrition data and Health Scores (GI/GL)
馃洜锔� Whisk SDK
馃實 Global expansion 鈥� Whisk acquired Avocando, a German competitor, with CEO Chris Marx joining to lead international growth.
Whisk wasn鈥檛 just growing鈥攊t was shaping how people found, saved, and shopped for recipes online.
2015鈥�2017 鈥� Whisk goes global (and royal 馃憫)
Big changes, big milestones. Whisk v3 launched, along with iOS v3, bringing an even better recipe experience to users.
During this time, we also went fully remote. Whisk had always worked with talent from around the world, but we made a decision鈥攁nyone could work from anywhere.
Meanwhile, major publishers and retailers joined the Whisk network:
馃摐 BBC Good Food signed on.
馃洅 Walmart launched on Whisk.
馃ェ Pillsbury recipes became part of the platform.
And in 2017, Whisk got a royal audience. Nick met Queen Elizabeth, Prince Charles, Prince Harry, and Prince William鈥攑itching them on bringing Whisk to Buckingham Palace. We鈥檙e still waiting to hear whether the royal kitchen made the switch!
2013鈥�2014 鈥� Whisk is born
Whisk officially hit the scene! Our iPhone and Android apps launched, making it easier than ever to save and shop for recipes on the go.
We started teaming up with some of the biggest names in food:
馃摵 Food Network
馃實 13 global Allrecipes.com sites
馃洅 CPG giants like McCormick
馃彞 Health brands like Ascensia and NHS groups
This was also when we kicked off our integration with Samsung Family Hub鈥攑lanting the seeds for a future of smart, connected cooking. And WhiskAds launched, giving brands a way to reach food lovers at the moment of inspiration. Schwartz (McCormick UK) became our first advertiser.
2011鈥�2012 鈥� How it all began 馃殌
Whisk started with a bold idea鈥攁nd a 7.35 million-person audience. In the final of BBC鈥檚 The Apprentice 2012, Nick Holzherr pitched Whisk to Lord Sugar on national TV.
Lord Sugar of The Apprentice had some doubts. 鈥淚t’s achievable, I get that. But so’s sending a man to the Moon. What are we going to get out of it at the end? Who could be bothered with it?鈥�
But Nick believed in his idea鈥攁nd kept going.
He didn鈥檛 win, but the idea got people talking. Media, investors, and food lovers saw the potential, and momentum started building.
With that, Whisk鈥檚 journey began. The first investment round was secured, the first office opened in Birmingham, and development kicked off with a small but mighty team.
Nick Holzherr and Craig Edmunds built the early prototypes, and when Viktor Taranenko joined as the first hired developer, he quickly became Whisk鈥檚 CTO.
The UK food blogging community played a huge role鈥攖esting, giving feedback, and even integrating Whisk into their blogs.
The idea was out there. Now, it was time to build.
